Custom Marketing

Custom Marketing provides a cost-effective, business to business, PR and marketing support service for smaller to medium sized companies in all areas of industry. It offers particular expertise to those supplying all types of products and services to the diverse construction industry.

Following posts as a marketing manager, exhibition organiser and director of a marketing agency, experienced freelance professional Guy Overhill established Custom Marketing in 1991. The aim was to provide a service that can operate either as your marketing department or simply supply specialist outside assistance on specific projects. Using our skills and experience to undertake what are often time-consuming tasks on your behalf, leaves you free to concentrate on other aspects of your business.

While being successful, Custom Marketing has deliberately remained small, efficient and competitive in order to provide a personal service  flexible enough to suit each client's specific needs. Close personal attention ensures both accuracy and quality and means you receive the high level of service that you expect. 



Support has been provided to a diverse range of clients: from boat builders to publishers and hotels to process equipment manufacturers, but especially to those involved in the construction industry. These have included consulting engineering practices, developers, building and civil engineering contractors, building materials and refurbishment component manufacturers, access and wooden flooring companies, re-pointing specialists, safety equipment installers.

Whether you need an on-going press campaign, occasional newsletters or a full support programme, we will advise on the best approach and provide detailed proposals and costings for your consideration.

Once your promotional requirements have been discussed and agreed upon, they are implemented, managed and monitored for their effectiveness in achieving pre-set targets.

Regular meetings and updates will keep you fully informed of progress and developments, allow amendments to the programme if necessary and ensure budgets are adhered to. No expenditure will be undertaken without prior agreement and best value for money will always be a primary consideration.


Stanford House, 9 South Road, Brighton BN1 6SB
Tel: 01273 566751  Email: